Why is social media marketing is important for your business.

Why is social media marketing is important for your business

The whole landscape of digital marketing has been changed with the introduction of Social Media. New avenues were opened for marketers that before did not exist or were too complicated. Now we can have an easy access to people with just one click. Many people use Social media for personal; work but if you have not utilized this tool for your business then that means you are lacking behind somewhere.

Popular social media platforms have become marketing giants, offering business valuable data about their customers and a free way to reach out to them. At this point of time not being an active player in the social media game is equal to not having an active social media presence and it would be like you are born without an identity. Now you must have understood how important this could mean to you And if you are planning to start a business then to your business as well.

Following points will surprise you as how using Social Media can reach into other parts of your marketing strategy:

·        Driving Traffic:

Every website owner wants to increase traffic; Social networks top the list of site referrals. Search engines used to be the soulful reason to drive traffic to the site and marketers allocated their resources this but now everything has been overtaken by social media. That is why for selfies and landing pages social media posts can make all the difference.

·        SEO (Search Engine Optimization):

With every coming update to your search engine, more social results are being integrated. A killer content strategy for SEO is the most important part of earning top spots in search engine rankings. Even social networks themselves are becoming search engines. For example Facebook graph search or twitter being the real time accurate.

·        Branding:

With every profile being unique, business can give brands a personality on social networks.  When you have a presence on social media, you make it easier for your customer to trace you and connect with you. And by connecting with your customers on social you’re more likely to increase customer trust and loyalty which will prove fruitful for your institution.

·        Engaging leads

Social media increases sales and customer retention through regular interaction and timely customer service. Communication is important for any business but positive engagement with the customer base can really lead to improved reputation. Social media allows brands and user to interact freely and quickly.

·        Relationship building:

Social media isn’t bombarding your product information on it all the time; it’s a two way channel where you have the opportunity to enrich your customer relationships. You can also use social media as a tool for connecting with complementary, non-competing business and journalist who covers your story.

NIEC (Nakshtra institute of E-commerce) is an online ecommerce institution which aims to impart knowledge and to mold and shape the career of the student. We believe that knowledge is power and the power needs to be equally distributed so that it can be utilized in a much appropriate and proper manner. Social media is an integral part which if utilized in a proper manner can do wonders to your site as well as brand. So if you are planning to start up a business in ecommerce these points should be kept in mind as it will prove useful to your business and with NIEC it may take your company to higher levels.


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