Social media be it Facebook or twitter is hitting the target board of many companies. So the need for social media has been of great importance to all. This has spread like fire in the market spreading across and wide spreading small business and expanding it to a bigger one. Social media plays an important role in an establishment and generation of leads. Following are some of the important tips to be kept in mind to become a great marketer on social media:-
· Post frequently:
Make sure that you update your post on a regular basis to keep yourself fresh in the minds of the people. Post some special updates on account of some special festival or any sort of special occasion or can even be on some kind of calamity. Always remember too much of posting can be disturbing for the people.
· Limit tweets to 100 characters:
If we talk about twitter at this point of time then you must restrict your post to 100 characters so that it gets easily registered into the minds of the audience and they can easily re-tweet on it. So leave them with extra space to try expressing themselves.
· Make use of relevant #hash tags to your social media:
The good quality of a marketer is to follow trends and get them implemented in your work that will gain you more success. Hashtags have been trending over Twitter, Instagram. They are trending all over so try to use them. Make sure your hash tags be useful and effective.
· Hit-multiple time zone:
Keep on re-tweeting and re-posting at different time zones so that it gets hammered into the minds of the people. Also remember the people who are connected to you through your post. It may help you to post according to the people with whom you are connected accordingly.
· Keep a check on your competitor:
This helps you to keep a track on their posting so that next time you can get something unique and create your strategy in that manner. Try to change the content and shoot it on the social media. Always think of unique ideas if you want to stand in the market. This will help you attain a better position.
· Always use images on Twitter:
Tweets with more of visual effects is more likely to strike the audience as compared to the content. It is believed that audience is more attracted to or only visual effects or visual content can be more appealing. Adding the value of visual content to your tweet can be the best way to get your content noticed.
· Add Audio:
If the audio is not your foray then make it one in social media as it is the new adventure now. Choose your product and find the suitable voice. Record and post it according to your product requirement. Now wait as people will listen to it accordingly as nobody has time to read content.
· Switch up content formats:
Always writing in a stereotype manner is not good. Sometimes you need to convert your snippets into images and audio to make it more effective and reaching on social media.
· Have Perspective:
A clear perspective in mind is very important when it comes to social media. People nowadays are very impatient. They want everything to be written point to point and direct. Get your audience away from facebook and twitter because generating and converting those leads into engagement is very important.
· Focus on blogs:
Blogs nowadays have been a good source of bread earning especially when it comes to social media. So manage your blogs in a way that it is useful in generating leads and engagements which can be beneficial for your business and product as well.
Social media has a long way to go. There are several more adventurous rides that can be tested and seen in future.